THE FUTURE
OF CONNECTED TRAVEL RETAIL
Connect with shoppers before they travel to drive physical footfall, increase e-commerce spending and leverage existing click & collect infrastructure for optimised fulfilment.
CONTACT US
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WHY THE CONNECTED SHOPPER PLATFORM?
ONE PLATFORM to serve a unified customer journey across multiple operators.
Drawing on a RICH NETWORK of specialist providers across every channel and market, with over 14 years of travel retail specific digital experience.
Create digital journeys that SURPRISE & DELIGHT your customers with exciting digital environments to drive lasting engagement, both online and in-store.
NEW PRODUCT DISCOVERY
Drive traffic to physical retail touch points with pre-travel engagement
Digital Media Targeted Ads
Target specific customers who have an interest for your brand, and are traveling in the next few weeks through any specific airports.
Digital Product Discovery
Digital ad campaign links to personalized brand world where customers discover the product and are engaged through gamification and rewards.
Digital Experience Coupon
A simple QR code or a geo-targeting enabled wallet pass drives footfall to the physical activation where shoppers claim their reward.
Physical Retail Experience
Product experience completed at the airport, in a physical environment, where customers can interact with the brand and brand ambassadors.
Digital Media Targeted Ads
Target specific customers who have an interest for your brand, and are traveling in the next few weeks through any specific airports.
Digital Product Discovery
Digital ad campaign links to personalized brand world where customers discover the product and are engaged through gamification and rewards.
Digital Experience Coupon
A simple QR code or a geo-targeting enabled wallet pass drives footfall to the physical activation where shoppers claim their reward.
Physical Retail Experience
Product experience completed at the airport, in a physical environment, where customers can interact with the brand and brand ambassadors.
81% of shoppers still turn to brick-and-mortar locations to discover and evaluate new products, making a first-time purchase in a physical store 2.4x more likely than online.
The Connected Shopper Platform allows you to target your customers before they arrive at the airport, engage with them online and drive footfall to your HPP, activation or store.
PRE-TRAVEL SHOPPING
Leverage retailer’s click & collect infrastructure
Digital Media Targeted Ads
Target specific customers who have an interest for your brand, and are traveling in the next few weeks through any specific airports.
Engaging Digital Brand World
Personalized brand world engages shoppers through exclusive content and advance purchases before they arrive at the airport.
Product Details & Selection
A Best Sellers selection meets the ‘replenishment’ mission. A Gifting selection plays on friends, family and colleagues meeting up.
Retailer’s E-Com Website
Transactions completed on the relevant retailer’s e-commerce website to leverage the existing ‘click & collect’ infrastructures.
Digital Media Targeted Ads
Target specific customers who have an interest for your brand, and are traveling in the next few weeks through any specific airports.
Engaging Digital Brand World
Personalized brand world engages shoppers through exclusive content and advance purchases before they arrive at the airport.
Product Details & Selection
A Best Sellers selection meets the ‘replenishment’ mission. A Gifting selection plays on friends, family and colleagues meeting up.
Retailer’s E-Com Website
Transactions completed on the relevant retailer’s e-commerce website to leverage the existing ‘click & collect’ infrastructures.

The new normal in travel retail is bound to include social distancing, queues and limited in-store engagement. Airport shopping will likely not be as fun as it used to be, so we need to find new creative ways of converting shoppers.
The Connected Shopper Platform leverages the existing ‘click & collect’ infrastructures of retailers to offer a pre-travel shopping option to travellers, ideal for the purchase of Best Sellers and Gifts, that can be picked up safely at the airport.
SAME BUDGET, MORE SALES
Redistribute your activation spend across digital and physical
TRADITIONAL BUDGET ALLOCATION
CONNECTED TRAVEL RETAIL CAMPAIGN
Digital Media Targeted Ads
Digital Experience & E-Commerce
Physical Retail Experience
Increase conversion rates by optimising your campaign spending to connecting with shoppers before they travel. By driving an actively engaged audience o your physical stores you can generate improved ROI compared to a traditional travel retail campaign. airport.
BENEFITS
Same budget, more sales
Redistribute your activation spend across digital and physical
Increased penetration
Drive more traffic to your existing point of sales.
New sales channel
Increase digital revenues from retailer e-commerce.
Central campaign management
Manage your global campaigns in real time across all airports.
SAME BUDGET, MORE SALES
Redistribute your activation spend across digital and physical
TRADITIONAL BUDGET ALLOCATION
Digital Media Targeted Ads
Digital Experience & E-Commerce
Physical Retail Experience
CONNECTED TRAVEL RETAIL CAMPAIGN
Increase conversion rates by optimising your campaign spending to connecting with shoppers before they travel. By driving an actively engaged audience o your physical stores you can generate improved ROI compared to a traditional travel retail campaign. airport.
BENEFITS
Same budget, more sales
Redistribute your activation spend across digital and physical
Increased penetration
Drive more traffic to your existing point of sales.
New sales channel
Increase digital revenues from retailer e-commerce.
Central campaign management
Manage your global campaigns in real time across all airports.
THEY TRUST US
ONE BRAND, ONE VOICE
The Connected Shopper Platform is only the first step in your integrated campaign.
It allows you to engage with your customers before they travel, but a successful campaign is defined by a consistent storytelling delivered across all touchpoints of their shopper journey, digital and physical.
Get in touch with us to understand how we can help you win in a connected world.